Problem Statement
The Bakehouse, a popular bakery, was in need of a website that could effectively communicate the company's products and services to potential customers. The website needed to showcase the bakery's wide range of baked goods and cafe menu items, and provide information about catering and delivery options. However, the Bakehouse had limited time and resources to create a professional and user-friendly website that would effectively achieve these goals. As a result, they turned to Expedigit for assistance.
- The website needed to be visually appealing and engaging, in order to attract and retain the attention of potential customers.
- It was important for the website to clearly and concisely convey important information about the bakery, including its menu items, catering options, and delivery services.
- The website needed to effectively target the bakery's target audience and persuade them to choose the Bakehouse for their baked goods and cafe needs.
- The Bakehouse had a tight deadline for completing the website, as they needed it to be ready for the busy holiday season.
- The Bakehouse did not have in-house web development resources and needed to outsource the creation of the website to a third party.
Our Solution
Determine the goals and target audience for the website: It's important to have a clear understanding of what the website is meant to achieve and who it is intended for. This will help guide the design and content of the site.
Design and layout: The website's design and layout should be visually appealing and easy to navigate. This could involve choosing colors, fonts, and other design elements that reflect the company's branding and appeal to the target audience.
Content: Website content should be relevant and useful to the target audience, such as information about the company and its products, as well as any other resources or information that may be of interest.
Functionality: The website should include any necessary functionality, such as an e-commerce platform, a contact form, or a live chat feature.
Search engine optimization (SEO): It's important to ensure that the website is structured and coded in a way that is friendly to search engines, and to incorporate keywords and other strategies to improve the site's visibility in search results.
Mobile optimization: With more and more people accessing the web on their smartphones, it's important to make sure the website is optimized for mobile viewing.