Problem Statement
The problem that Zafresh (formerly known as Churidar Collections) was facing:
- Weak brand identity and difficulty in communicating their unique value proposition to potential customers.
- Old name “Churidar Collections” did not reflect the fresh and unique designs of their churidar collection.
- Difficulty in standing out in a crowded churidar market.
- Needed a new name, visual identity, and branding strategy that accurately reflects the company's personality, values and position in the market.
- Needed a branding strategy that would help them increase visibility and attract more customers.
Our Solution
Our solution for Zafresh's rebranding included:
- Researching the churidar market and understanding the target audience and their needs
- Developing a new name “Zafresh” that accurately reflects the fresh and unique designs of their churidar collection
- Creating a new visual identity, including a logo that aligns with the company's new name and values
- Developing a comprehensive branding strategy that helps Zafresh to communicate their unique value proposition to potential customers
- Creating a consistent visual identity for the company, including a color scheme and typography
- Developing a set of brand guidelines that outlines how the brand should be used and applied across various platforms and materials
- Implementing the new branding elements across all marketing and communication materials, such as business cards, brochures, packaging, website, and social media profiles.
